Three generations of good ideas.
GoodnessMe is here today because of three generations of family dedicated to making good food since the 1980’s
GoodnessMe co-founder James Norris grew up with good, honest, simple food. Grandad owned the local Bakery and Dad owned the Butchery - just two doors apart in Palmerston North.
James’ Mum and Dad’s flare for making and finding good stuff led to the opportunity to open a ‘Delicatessen’ and fill it with premium local and imported goods. They knew that mass-market food was losing its appeal and customers wanted better quality, new ideas and exciting flavours.
So, at a time when everything was produced locally the young James got a taste of what’s good from around the globe - soft cheeses, roasted coffee, savouries and sweets.
Fast forward to the present day and James is a father himself and always on the look out for the right balance of healthy snack and tasty treat for his own kids.
He wanted a better quality snack that fulfilled his goal to do good things for our nutrition, our environment and our communities.
Today James and the GoodnessMe team create snacks made with good for the whole family.
So here’s to good intentions, doing good deeds and of course good taste!
We source the best ingredients, use the highest quality standards and some clever natural processes.
8 out of 10 consumers prefer our taste and texture over other fruit snacks.
We are on the journey to reduce our impact on the planet and to all local production with best practice sourcing.
We’re aiming for zero waste.
Our paper packs are lower impact by cutting our plastic use by 65%.
Our ingredients come from reputable suppliers.
We support local initiatives, events and promote healthy, active lifestyles. We’re helping bring people and communities together so everyone wins.
We create special edition packs to raise funds for KidsCan.
For the last 3 years we’ve taken our GoodnessMe Mini on the Pork Pie Charity run - in 2023 the charity raised $420,000 for KidsCan.
We sponsor sports teams and schools with equipment and sideline snacks.
